Security Token Offering is a new and regulated fundraising method to launch a crypto token. Launching a Security Token Offering is much more complicated than ICO as it requires a massive amount of expertise in multiple fields. You will need to have extensive knowledge of finance, law, marketing and technology for a successful STO launch.
Therefore, before you look out for STO Launch Service Provider, you need to undergo a thoughtful research process to find the right firm.
Stages of STO:
Here's what should you look in an STO Launch Service Provider while hiring them for STO services.
Because the industry is in its infancy stage, it becomes quite challenging to answer this question. But looking at what all is required to launch an STO, it becomes easier to identify the right STO launch service provider.
This is the core part of a successful Security Token as failure to adhere to legal regulations may cause the death of STO. STO must meet the financial regulations imposed in the jurisdiction of every country where you are planning to launch it. Though there are certain exemptions for these registrations, it is important to note that it is different for each jurisdiction.
If you are looking out for the STO launch service provider, ensure that they have a legal team who can handle all the legal issues related to the launch of security tokens.
Since fundraising for security token can be done legally through accredited investors, the website that deals with the sale of tokens should be integrated with compliance tools like AML, KYC and bad actor checks. While finding the STO launch service company, make sure that they offer AML/KYC services as well.
Professional Whitepaper writer
Also, you require a whitepaper (owner's manual) for the token you are going to launch before introducing it to the market. A Whitepaper helps to promote your idea to the world and gain a team of strong investors to your STO.
Always remember to hire a professional whitepaper writer who understands the ethics of writing technical and legal aspects of a token.
Do not skip the technology part
While launching an STO, you should not skip the technology part, i.e., a product where investors can utilize and tokenize your tokens. Since it will be a blockchain based application, make sure you approach a leading blockchain development company that has an in-depth understanding of blockchain key concepts and its various platforms like Ethereum, Hedera Hashgrsph, EOS, Stellar and many more.
Also, ask if the blockchain company has a team of smart contract development that can create security tokens on the security token platforms such as Polymath, Harbor, Securrency, Swarm and Securitize.
Community Support Management
After you launch an STO, it is essential to offer support management services to the community of investors so that they do not confront any issue while using your product. Ask if the company you are hiring has a team that can respond to the queries made by your investors on various platforms or forums.
To gain more and more investors to your network, you require promoting your STO to the world via various ways like growth hack activities, social media posts, email marketing, posting content on STO listing sites or press release submission. If you do not understand the marketing techniques, make sure you hire the STO marketing service provider to help your STO reach the different corners of the world.
Points mentioned above would help you to find the right STO launch services provider. While interviewing any STO consulting firm, make sure you ask if they offer the services explained above or not.
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